Local SEO

Local SEO

Local SEO is a type of search engine optimization (SEO) that focuses on optimizing a business’ online presence for a specific geographic location. The goal of local SEO is to rank higher in search engine results for searches that include a local modifier, such as a city, state, or zip code. Local SEO is crucial for businesses that serve a specific geographic area, such as brick-and-mortar stores, restaurants, and service-based businesses.

To improve local SEO, businesses can optimize their Google My Business listing, build local citations, and create location-specific content. It’s also important to have accurate and consistent information across the web, including the business’s name, address, and phone number (NAP). Having positive customer reviews and high-quality, relevant backlinks from other local websites can also help improve a business’s local search visibility.



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