Google Ads

Google Ads (formerly known as Google AdWords) is a pay-per-click (PPC) advertising platform provided by Google. It allows businesses and individuals to create and run ads on Google’s search engine results pages (SERPs) as well as on Google’s network of partner sites. Advertisers can target specific keywords, demographics, and locations, and track the performance of their ads through metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Google Ads includes a variety of ad formats, such as text, display, video, and shopping ads. It is a widely used and effective platform for driving targeted traffic to a website and increasing brand visibility.



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