Bing Ads

Bing Ads is a pay-per-click (PPC) advertising platform provided by Microsoft’s Bing search engine. It allows businesses and individuals to create and run ads on Bing, Yahoo, and AOL search engine results pages (SERPs) as well as on the Microsoft Advertising Network partner sites. Advertisers can target specific keywords, demographics, and locations, and track the performance of their ads through metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). Bing Ads includes a variety of ad formats, such as text, image and video. Bing Ads is a less popular platform than Google Ads, but it is still an effective way to reach specific audiences and drive conversions, especially if your target audience is more likely to use Bing or Yahoo as their search engine of choice.

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